RssA1: Your choice: Act now or react later. Plus 1 more

joi, 24 mai 2012

Your choice: Act now or react later. Plus 1 more

Your choice: Act now or react later.

Posted: 24 May 2012 12:58 AM PDT

Imagine this:

Imagine a business, which provides a unique range of services, rather than the same generic range of services as it’s competitors.
Imagine a business, which puts customer service before revenues, knowing that this is the best way to grow its revenues and profits.
Imagine a business, which invests time every week on improving its processes.
Imagine a business, which has developed a highly effective marketing strategy that generates high quality results regularly and consistently.
Imagine a business, which has a dedicated customer retention program, so that it seldom loses a client or customer.
Now, imagine a business just like that moved into your area, targeting your clients and your future clients!

Do it first!

Before something like that happens to you, I have a suggestion: Do it first!

Tick off every item on that list and eat their lunch.

Most business owners will wait until their business is under a sudden threat, before they up their game. They miss years worth of business development, because they fail to push and reach their full potential unless under external pressure. Sometimes a super smart, agile competitor comes to town and takes chunks of their market share. Other times, a business owner will lose a major client and see their revenues suddenly drop dramatically. In either case, the business owner is driven to improve as a reaction.

In short: Don’t wait for something negative to happen, before you learn just how high you can fly!

Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!

Marketing and an open mind – The undeniable link.

Posted: 23 May 2012 09:37 AM PDT

When it comes to marketing, how often do you question what you believe?

Black hat – White hat

I was prompted to write about this, when I read a very interesting blog comment earlier today. It really made me think.

Here’s the gist of it. The commenter stated that in his opinion, all SEO could be defined as black hat (or unethical.) His point was that Google claims it wants only the most valuable sites to rank the highest, yet Google actively encourages so-called white hat (or ethical) SEO tactics. In other words, business owners who learn SEO or pay for professional SEO, are welcome to gain an advantage over sites with better content, with Google’s blessing.

The interesting thing for me there, was NOT whether black hat SEO is worse than white hat SEO.

The interesting thing for me, was that until I had read that comment, I’d never really thought about things that way before. I saw SEO as a very black and white thing (excuse the pun). White hat was good, black hat was bad – period. Now, I see there are shades of grey, too.

In short: It’s so easy, maybe too easy, to become stuck in our thinking. It does us all good, from time to time, to question our beliefs and check we’re not making decisions based on incorrect assumptions.

Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!

Photo: Heather