Las Vegas Wins Again
Summer for me always includes a girls' weekend to Las Vegas, replete with pool time, too many piña coladas, and spontaneous dance parties with my besties. It also means searching for hotel rooms, nabbing the best seats for Thunder Down Under, and trying to get dinner reservations at the restaurant-of-the-moment. This year, though, I ended up on hotel scouting duty and inevitably fell for the countdown timer scare tactic. I know, I know! I'm a marketer for...
Aubrey Beck | Data-Driven Marketing |      
10 Ways to Create a Content Engine
Content is the biggest issue for every marketer on the planet. It's content that attracts the right audience and motivates them to desired actions. It's content that spurs sharing and return visits. Content can be many things including a game that you enjoy playing or an article that gets your blood boiling, a contest you can enter, a video or podcast that educates, or an image that inspires. Content can live on your website(s), in social media, or can be distributed...
Robin Neifield | Strategies |
The 6 Top Mobile SEO Must-Knows
Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches.
Crispin Sheridan | SEO | Print version Social Media: From a Point of Presence to a Point of Business
As you look at your own social platform, ask yourself: Are your customers responding to questions that you've asked on your Facebook page or are you responding to the questions they've asked on your Facebook page?
Dave Evans | Social Media | Print version Feeling Dirty?
It may be time to scrub your email list and remove any inactive users.
Christine Doré | Email Marketing Optimization | Print version Reckitt Benckiser Shares Digital Plans for China
A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013.
Adaline Lau | CPG | Print version Facebook's Latest Ad Test a Step Toward Monetizing Mobile
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook.
Kate Kaye | Mobile | Print version Viewability and Online GRP Metrics Gain Traction
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
Kate Kaye | Video | Print version ShareThis Tops New Ad Entity Ranking From ComScore
Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities."
ClickZ Stats Staff | Audience/Traffic | Print version 5 Super Tips to Understanding Keywords in Paid Search
How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert.
Lisa Raehsler | Paid Search | Print version The 5 Most Important Elements of a Holiday Social Media Strategy
With a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing.
Kevin Tate | Social Commerce | Print version VW of America Highlights Owner Stories on Facebook
Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook.
Susan Kuchinskas | Social Media | Print version | 
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