Overcoming the Dysfunction of 'Moving the Needle'
There is an increasingly large focus on what quantifiable results an organization is able to garner and how they can be used to "move the needle." Frequently, there are so many different stakeholders between an organization and its partners (with each in charge of specific verticals of the business) that it becomes a challenge to collaborate and really impact the bottom line. What results are silos, each with their own disparate attempts at improving performance,...
Amy Manus | Data-Driven Marketing |      
Is Data-Focused Media Buying Here to Stay?
An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying.
Tim Nichols | Analyzing Customer Data | Print version It Takes a Team
If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom.
Derek Harding | Email Marketing Optimization | Print version Report Sends Nike and Adidas to Head of Digital Marketing Class
Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric.
Mary Lisbeth D'Amico | Social Media | Print version Former WebMD CEO Gattinella to Head DoubleVerify
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
ClickZ News Staff | Display Advertising | Print version Facebook Takes Another Step to Compete in Search
Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search.
Miranda Miller | Social Integration | Print version Facebook and DataLogix Together for About a Year
Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.
Kate Kaye | Data-Driven Marketing | Print version Newspapers Join to Create Digital Circulars on Steroids
Advance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspaper circulars.
Susan Kuchinskas | Publishing | Print version Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs
Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the FTC's investigation of Google.
Mike Grehan | Data-Driven Marketing | Print version Social Business ROI - the Emerging Opportunity for the CMO
Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking.
Janice Diner | Social Commerce | Print version 3 Ways to Use Technographics to Deliver a Relevant Customer Experience
You should be leveraging ways that identify technographic data to help give your customers what they want.
Nathan Richter | Conversion & ROI | Print version | 
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