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How to rank a YouTube Video | Video Optimization Posted: 26 Sep 2012 02:29 AM PDT Video Optimization Let us talk about what makes YouTube tick. If you think that being an old pro at search engine optimization will give you an extreme advantage in ranking a YouTube video then you are absolutely wrong. The rules of search engines such as Google are completely different from YouTube norms. Remember, you are not dealing with text; you are most likely dealing with visuals. What works for text does not necessarily work for video. Video Optimization Admit it, more often than not marketers find it easier to target audience and the traffic they want in their videos rather than in any kind of written article. Let us scrutinize the process on the game of video optimization. How to rank a YouTube Video on Google Google has long started putting videos in universal search results because it is a great way to offer more search results for searchers. You might wonder how exactly do they index videos and what algorithm is involved? There are always two things that have a big impact on video a video's ranking: comments and views. We all know that Google is all up to organic and natural process and doesn't like over optimization but that is not always the case. While it is true that Google is a fan of what is valuable for searchers, still, inbound links are important. Distribution is important such as embedding your link to your site. Syndicating your video is a must. How to rank a YouTube Video on YouTube Honestly, this is quite harder than ranking a YouTube video on Google. However YouTube just like Google is also using the infamous Title, Description and Meta Tags aside from on – page and off – page stuff to determine search listings. All flags, embeds, shares and comments also count. In addition, age is also important in YouTube video ranking. Views will go along with it as well. If the traffic is still continually coming, a one year old video will still rank better than a newer videos with more comments. Gist: YouTube Rankings By using all of the above mentioned criteria and link them together into a streamline SEO process, there is a huge possibility or ranking a YouTube video in no time. A Keyword enriched video on its description will also have an extreme advantage when it comes to traffic generation over the others.

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