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Friday, December 07, 2012
Facebook's Carolyn Everson To Spend Six Months In London, Hire Replacement For Joanna Shields
According to reports, Facebook Vice President of Global Marketing Solutions Carolyn Everson will relocate from New York to London for six months in an effort to find a replacement for VP and Managing Director for Europe, the Mideast, and Africa Joanna Shields, who announced in October that she was leaving the social network to join Tech City Investment Organisation. Business Insider reported the news of Everson's temporary move, adding that it has... read more>>
Social Media Jobs: GameDuell, GameHouse
This week, GameDuell is hiring a head of social and mobile games, a senior game designer, and a games architect. Meanwhile GameHouse needs a senior UX manager, and a director/senior product manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Head of Social and Mobile Games GameDuell (Berlin, Germany) Senior Game Designer GameDuell (Berlin, Germany) Games Architect GameDuell (Berlin, Germany) Senior UX Manager GameHouse (Seattle, WA) Director/Senior Product Manager... read more>>
Facebook Adds 'Apps For Gift Ideas' Section To App Center
With the holiday shopping season in full swing, Facebook added a section to its app center, Apps for Gift Ideas, aimed at helping users with their gift decisions. Applications highlighted by the social network via app center are: Pinterest We Heart It Groupon Fancy Fashiolista Bandsintown Zulily Fab.com Wrapp Pose Sneakpeeq JustWink Cut Out + Keep Copious ShopYourWay An option to purchase Facebook Gift Cards also appears at the bottom of the list. Readers: How much holiday shopping have you done via Facebook apps? Gifts image courtesy of Shutterstock.... read more>>
German Consumer Group Takes Aim At Data Sharing Via Facebook's App Center
Facebook is facing more privacy issues in Germany, as the Federation of German Consumer Organizations (VZBV) filed suit against the social network, claiming that applications available via its app center automatically access users' data without consent. IDG News Service reported that VZBV is claiming that third-party apps are gaining access to data such as information about friends, contact information, chat data, and the ability to post on users' walls, all without consent. VZBV... read more>>
Facebook Tweaks Documentation For Developers
Facebook continued its focus on developers with its release Thursday of improved documentation for FQL and the software-development kits for iOS and Android. The social network added in a post on its developer blog that it is working on doing the same for its graph application-programming interface and other reference documents. More from the blog post: Over the past several months, our engineering team has been working on improving the quality of our... read more>>
How I Got A 12.5 Percent Click-Through Rate On Facebook
Have you played with the news feed position report on Facebook? In addition to the standard ad-level metrics of impressions, clicks, and spend, you can see news feed click-through rates and news feed position. Here's what it looks like: Notice that if you're in the first or second position, you're likely to get greater than a 10 percent CTR. Go brag to your friends who have peasant-like CTRs of 0.050 percent. You're 200... read more>>
Judge Designates Plaintiffs In IPO-Related Securities Cases Vs. Facebook, Nasdaq OMX Group
U.S. District Judge Robert Sweet in Manhattan named the lead plaintiffs Thursday in securities lawsuits against Facebook and against Nasdaq parent Nasdaq OMX Group related to the social network's bungled May 18 initial public offering. Reuters reported that the plaintiff group picked to lead 31 cases alleging securities violations against Facebook is made up of North Carolina Retirement Systems, Arkansas Teacher Retirement System, Fresno County Employees' Retirement Association, and Banyan Capital Master... read more>>
Netflix CEO Reed Hastings Faces SEC Scrutiny Over Facebook Post
A seemingly harmless congratulatory Facebook post mentioning that Netflix topped 1 billion hours of viewership in June may land CEO Reed Hastings in hot water with the Securities and Exchange Commission. Bloomberg reported that the SEC was considering a civil claim against Netflix, saying that the company and Hastings violated its rules governing selective disclosure with the Facebook post, which appeared on the same day shares in the company rose 6.2 percent,... read more>>
Three Trends Facebook Global Head Of Brand Design Paul Adams Is Watching As 2013 Approaches
Facebook Global Head of Brand Design Paul Adams has his sights set on 2013, and he is keeping an eye on three trends heading into the new year: mobile, small networks, and data aggregation. Adams discussed his three trends to watch for 2013 in a post on his personal blog, Think Outside In, writing: Mobile: Obvious -- but stop thinking about devices. That's completely missing the point. Mobile is about access to any... read more>>
Facebook Adds App Center Sections To Search Results
Facebook continued its push to back application developers and promote usage of its app center by including categories from app center in its search results, where applicable. Sister blog Inside Facebook reported on the addition, noting that it emerged just a few weeks after the social network added keyword search to app center. According to Inside Facebook, categories that will turn up in Facebook's search results include action games, board games, card games,... read more>>
Facebook: A Family Affair
If your children are in their early to mid-20s, don't hold your breath waiting for Facebook friend requests from them. That was just one nugget of information from the Facebook Data Science Team, which analyzed posts on the social network that were anonymized and processed automatically by users who identified themselves as parents or children to get a better sense of how families interact with each other on Facebook. The Facebook Data... read more>>
Facebook Director Of Global SMB Markets Dan Levy Touts Growth Of Local Business Pages
The number of local business pages advertising on Facebook has nearly doubled since January, and the total number of active local pages is up by more than 40 percent over the same time period, Director of Global SMB Markets Dan Levy said at BIA/Kelsey's Interactive Local Media West conference in Los Angeles Thursday. Other data shared by Levy included: 150 million Facebook users visit pages every day. Nearly one-half of those visits in the... read more>>
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