Learn How to Write a Book Press Release That Gets Results - The Savvy Book Marketer

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Learn How to Write a Book Press Release That Gets Results Posted: 07 Dec 2012 05:26 AM PST Press releases are one of the most basic book promotion tools and they are used throughout the life of a book. They are distributed to the media, inserted into review copies, included in media kits, posted on author websites, and more. To learn how to write and distribute a book press release that gets results, I highly recommend that authors read Get Your Book in the News: How to Write a Press Release That Announces Your Book, written by veteran literary publicist Sandra Beckwith. Get Your Book in the News will teach you how to create a release that contains the information that journalists need and expect. While this book focuses on crafting and distributing a "book announcement" press release, one of the things that I like best is that so much of the information is also applicable to other types of press releases that are used in book promotion. As readers of my own book marketing guides know, I'm a big fan of step-by-step instructions. Get Your Book in the News not only walks you through the process of writing and properly formatting your press release, you even get a fill-in-the-blanks template and 11 sample releases in various genres, so you can see how it's done right. As Sandra shares what she has learned in 20+ years of writing hundreds of successful press releases, she explains 11 common press release mistakes and how to avoid them. The book also details how and where to distribute releases for maximum visibility and how to follow up with journalists. Get Your Book in the News: How to Write a Press Release That Announces Your Book is available as a PDF ebook for just $9.

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