2 new posts on Technically Easy

Understanding the Difference Between Geeks and Nerds [Infographic]

Posted: 29 Nov 2012 10:00 AM PST

Geeks and nerds are two different types of individuals, though the words are sometimes used as a synonym for the other. While many become confused about the differences, both groups have unique traits that relate to their attitudes and actions. Understanding the differences will prevent accidentally insulting others with the inappropriate word.

As a general rule, geeks are the group that is hip and understands the trends in society. While the individual might not follow fashion, he or she is likely to have the latest popular innovations in technology and understands popular culture.

A nerd is the classic socially inept individual who is likely to spend time enjoying academic pursuits. While the individual is a little awkward socially, most are considered very bright and capable. In most cases, nerd is the term that has more negative associations, so most individuals prefer the term geek when it is applicable to the situation. While both groups are intelligent, the trendy nature of a geek differs from the absentmindedness of a nerd.

From: Masters In IT

About Paul Salmon

Paul Salmon is the founder of Technically Easy. He is a an experienced PC user, and enjoys solving computer-related problems that he encounters on a regular basis.

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The post Understanding the Difference Between Geeks and Nerds [Infographic] appeared first on Technically Easy. Would you like to learn how to get the most from your iPad? You should check out these iPad video lessons.

Why Businesses Should Go for Mobile Marketing

Posted: 29 Nov 2012 05:00 AM PST

If you would take a moment to look at how marketing is being done nowadays, you might be amazed on the things that have changed for the past years. From the traditional advertisements being distributed and posted at public places to techy and even more convenient forms being done like mobile marketing; you can just imagine the power and development that promotions has taken a step to.

Mobile marketing is not something new to us anymore. Since the development of cellphones, tablets, and other electronic gadgets, we are already greeted with advertisements that have paved their way into these items.

Why Businesses Should Go for Mobile Marketing

Even when we try to ignore these ads once in a while, it seems like every business is investing on the power of mobile marketing. Well, why not if it's a greater move to reach more people right?

Now, if you own a company or just starting with that store then there are reasons why you need to take a look at mobile marketing. Let these points be your guide on why it's a wise move to shed some cash on this form of promotion:

Mobile Phones as a Necessity

Unlike before when those who have cellular phones are people who are rich and with greater status, everyone nowadays thinks that a cellphone is a necessity that you must take with you wherever you'll go. This is one of the greatest reasons on why you should go for promotions using this gadget. Just imagine the population that you could reach when you send out an advertisement through text or mobile ads.

You can even say that about 90% of the population already has their own mobile unit so that's a huge number, right? Avoid missing the shot on this marketing move and take into consideration the mobile users all over the world.

Online Marketing through Mobile Marketing

Since smartphones have been a hit, you can already see the convenience of promoting your online business through mobile phones. By making your websites fit for viewing on these gadgets, you won't have to worry about reaching people who always have phones in their hands. Whether they are on the go or working on their handsets, you can easily take some of their time and show what your business has to offer. Now that's connecting online marketing with mobile marketing. It's a wise move on saving your budget and extending your advertising efforts even more.

Higher Rate of Response

It has been known that advertisements or promotions made through mobile channels gain a higher rate of response compared to traditional strategies. Some would say it could go up to 15% which is a fair measurement considering the expense and the audience you could reach with just one mobile ad. Unlike the response you could get with plain promotional tools, going for this strategy can increase your chances of not only speaking to a larger audience but also letting them make a move for your business. It's like a win-win for you which will definitely give your offers a boost and a closer hit to your goal.

So, even if you feel that mobile marketing is just something that should be left out when it comes to advertising then you are on the wrong side here. Remember that every promotional strategy, especially those that go with the development of technology, would be a great try. After all people are already getting used to the use of phones which you must really go for when marketing.

Roxanne is a creative writer from PrintRunner, your friendly print brochure company that offers small businesses innovative marketing tools in new and exciting ways.

About Guest Blogger

This post was written by a guest blogger. Their details, if any, are in the post. If you are interested in guest blogging for Technically Easy, please read the guest posting guidelines.

The post Why Businesses Should Go for Mobile Marketing appeared first on Technically Easy. Would you like to learn how to get the most from your iPad? You should check out these iPad video lessons.

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joi, 29 noiembrie 2012