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Monday, November 26, 2012
What Can Small Businesses Learn From Big Brands On Facebook?
Even if your business doesn't have the marketing budget of brands such as Taco Bell, Zappos, and Walmart, you can still make an impression on Facebook by studying their tactics for success. Mike Maghsoudi, the co-founder of PostRocket, pointed out the things that five brands have done that can be repeated by smaller brands looking to connect with users. Maghsoudi wrote that pages should find unique ways to connect with their fans.... read more>>
Black Friday Fever On Facebook: Retailers Make Up Entire Top 25 In Terms Of PTAT
Facebook had Black Friday fever during the week of Nov. 16 through 23, as the top 25 people talking about this scores went to retailers, with gigantic jumps in mentions of Black Friday (1,450 percent), shopping (586 percent), mall (304 percent), and sales (162 percent) during that time period. The top 25 in terms of PTAT for the week of Nov. 16 through 23 were: Walmart Toys "R" Us Macy's Amazon Converse Foot Locker Spencer's Aeropostale Target Kohl's Coach Champs Sports Best Buy Finish Line Ace Hardware Keurig Forever... read more>>
Facebook Fires Back in Want Button Lawsuit
Facebook struck back in a lawsuit over its want button filed by Farmington Hills, Mich.-based CVG-SAB, which claimed that it holds patents and trademarks for its own Want Button product, launched in September 2010. MLive reported that CVG-SAB claimed that Facebook's want button closely resembles its own product (pictured), which is used by retailers including Tommy Bahama and Burlington Coat Factory, and which has totaled more than 160 million views. According to MLive,... read more>>
Now Playing On Facebook Gifts: ITunes
Facebook has recently been expanding the number of users who have access to Gifts, allowing them to give presents to friends through the social network. Just in time for the holidays, the social network is also adding partners, giving users more options. Facebook announced that users who have access to Gifts can now give the sound of music - through iTunes. In a post on the Facebook Newsroom blog, the site announced... read more>>
Facebook To Employees: Start 'Droidfooding'
Facebook continues to ramp up its support for the Android platform, putting its own take on dogfooding -- defined on Wikipedia as "a slang term used to reference a scenario in which a company (usually, a software company) uses its own product to demonstrate the quality and capabilities of the product" -- with "Droidfooding" posters appearing throughout its headquarters in Menlo Park, Calif. Josh Constine of TechCrunch was the first to report... read more>>
Nokia Asha 205 Features Facebook Button
A Facebook phone? Not quite, but the new Nokia Asha 205 does feature a Facebook button, along the lines of the HTC ChaCha and HTC Salsa, which were released in Europe and Asia in February 2011. According to TechCrunch, other mobile phones to feature Facebook buttons included the Orange Alcatel One Touch 908F, Orange One Touch 813F, Orange One Touch 585F and Vodafone 555 Blue. The Nokia Asha 205 offers one-click access to... read more>>
ALERT: Free $10 Coupon Offer From Discounts Facebook Page Is A Scam
Believing a gift card Facebook offer for Starbucks that seems too good to be true could land users in hot water. Dennis Yu, founder of BlitzLocal, tipped us off to this latest scam making the rounds on Facebook: offers from a shady page called Discounts (which appears to have been taken down already). Users who clicked on the offer for coupons from Starbucks and McDonald's, among other brands, entered their email... read more>>
Facebook Preferred Marketing Developer Unified Debuts Fall 2012 Social Operating Platform
Facebook Preferred Marketing Developer Unified launched the fall 2012 edition of its Social Operating Platform Monday, with its adMonitor application highlighting the list of new features. Unified said adMonitor "provides a central system of record with real-time transparency into media buying, tactics, and performance of any Facebook Preferred Marketing Developer, including creative, targeting, copy, and media costs, and Co-Founder and Chief Product Officer Jason Beckerman added in an interview with AllFacebook: adMonitor is... read more>>
Hearing Tuesday On Withdrawal Request By Lawyer For Self-Proclaimed Facebook Co-Owner Paul Ceglia
U.S. District Court for the Western District of New York Judge Leslie Foschio will hold a hearing Tuesday in Buffalo, N.Y., to consider the request by Ohio-based attorney Dean Boland (pictured) to withdraw from the rapidly sinking case of Paul Ceglia, the man who sued Facebook and Co-Founder and CEO Mark Zuckerberg, claiming that a 2003 contract with Zuckerberg entitled him to one-half of the social network. AP reported that Boland has... read more>>
WARNING: Privacy Notices In Facebook Status Updates Are Still A Hoax
The Facebook privacy notice hoax that made its way across status updates in June returned with some gusto over Thanksgiving weekend, triggered by the social network's announcement last week that it is considering changes to its data use policy and statement of rights and responsibilities. Hoax-Slayer shared two different versions of the messages it calls "utter nonsense." Here is the first: For those of you who do not understand the reasoning behind this... read more>>
Social Media Jobs: Chartboost, 'Sactown' Magazine, Green Dot
This week, Chartboost is hiring a senior manager of publisher relations, while Sactown magazine needs a senior editor. Green Dot is seeking a senior manager of social media, and TMG is on the hunt for a social media journalist. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Senior Manager, Publisher Relations - Mobile Chartboost (San Francisco, CA) Senior Editor Sactown Magazine (Sacramento, CA) Senior Manager, Social Media... read more>>
How To Set Up A Facebook Ad Campaign In 60 Minutes - And Look Good
I get it. You've got 30 other things to do besides trying to follow Facebook's every change. So follow these simple steps and you'll be able to run your Facebook ads on auto-pilot. We're not going into the finer points of multiplying ads in power editor, conversion spec, custom audiences, or any of that - just the basics you need for a solid campaign. Prerequisites: Make sure you have administrator powers on... read more>>
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