Is the Future of Digital Ad Buys in Cost-per-Engagement?
The term "banner blindness," while alliteratively catchy, is a thorn in the side of online advertisers entrenched in many CPM (cost-per-thousand impressions) campaigns. Advertisers paying for real estate on web pages want their impressions to matter; they want their ads to be seen (even if briefly) and their brand awareness to grow. They know not all of these ad impressions will be dutifully read by their audience, but that's often the accepted nature of CPM....
Jeff Lerner | Strategies |      
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Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking.
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You should be leveraging ways that identify technographic data to help give your customers what they want.
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A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions.
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A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer.
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Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative.
Matt Kapko | Agency Spotlight | Print version Early Brands and Politicos Try Twitter Header
Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature.
Kate Kaye | Social Media | Print version The Tracking Meme and Its Perils
Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved?
Andrew Edwards | Actionable Analysis | Print version Mobile Marketing: Getting Brilliant at the Basics
How can we be in the age of mobile, yet advertisers have yet to truly embrace this medium?
Julie Batten | Strategies | Print version Consumer Email Behavior: Leveraging Social in Email Marketing
Nine sound bites for improving social marketing effectiveness. Part four in a series.
David Daniels | Email Marketing | Print version | 
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