Why Facebook's valuation shouldn't worry marketers

September 25, 2012 Issue Subscribe | View online 2nd annual iMedia Agency Awards. Submit your nominations now! Why Facebook's valuation shouldn't worry marketers By Doug Schumacher Wall Street values Facebook much differently than marketers who use the platform to promote their businesses. This data proves that Facebook isn't a marketing bust. 7 roadblocks to mobile marketing success By James Lamberti Mobile represents one of the largest opportunities in the industry, but there are still glaring issues to be resolved. Here are the challenges we face as marketers, as well as some ideas on how we can work toward solutions. 10 questions for digital marketers in the new world By Rebecca Lieb As the world of places and things becomes increasingly sentient, marketers must be prepared for change. Here are the questions to start asking now. Tips for marketing your brand to youth With Mark Vaiciulis It can be difficult to connect with new generations of consumers, but the payoff can be big if they become brand loyalists. Here are some ideas. Blog Posts Last call for iMedia Agency Awards nominations! By iMedia Editors The nominations process for the iMedia Agency Awards closes this Friday, September 28. So if you haven't already nominated your agency of choice, now is the time! Submit your nominations here. Just to give you a little refresher, here's a pictorial... What It Really Means to Think Like a Publisher By David Tokheim Now more than ever, marketers and brands want to connect with influential consumers through trusted and relatable sources - in ways that really resonate. They understand that the best way to connect is to inspire. And they know that they have to draw... Google News checks into rehab on its 10th birthday By Greg Jarboe Google News turned 10 years old on Saturday, Sept. 22, 2012. Although there was a post by Krishna Bharat, Distinguished Scientist and Founder of Google News, on the Google News Blog to mark the milestone, there wasn't a Google Doodle to commemorate the... Mobile Ads Require Location Analytics By David Shim Analyzing user data is standard practice for pretty much every website out there large or small, consumer or B2B. In April 2012, Google announced that over 10m sites were using Google Analytics, and many more are using enterprise-focused solutions... Could Students use Kickstarter to Achieve Their Dreams? By Drew Hendricks With Kickstarter gaining both traction and popularity, it's no wonder that college students have found use for the micro-funding online platform. With backers able to pledge as little as $20 to help fund projects, both students and recent graduates... Cover Stories 11 mobile startups that will change marketing 11 mistakes to avoid on your digital marketing resume 4 secrets to successful content marketing 9 infographics marketers need to see 5 reasons Pinterest is overhyped for brands Latest Jobs ACCOUNT SUPERVISOR Senior Account Director Sales Manager PR/Communications Manager Sales Representative More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature Jessica Bowman, CEO of SEOinhouse Gurbaksh Chahal, Founder and CEO, Radium One Natalie Cupps, VP Digital Marketing and Sales, LACED Agency Rebecca Denison, Senior Social Media Analyst, Digitas Sheldon Gilbert, Founder and CEO, Proclivity Systems Rei Inamoto, Global Director, AKQA Joshua March, Co-founder and CEO, Conversocial Mihael Mikek, CEO and Co-Founder, Celtra Stephanie Shkolnik, Social Media Director, Digitaria Dana Todd, SVP of Marketing and Business, Performics We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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