Don't Just Count the Likes
Marketing in social media can be a tough task for some marketing teams. Sure, there's the whole allure of "everyone is doing it," but at the end of the day all marketing efforts for any company must be held accountable. Don't fall for the whole "social media can't be measured" line of thinking either; it can be and you just need to know what your end goal is. Realize Social Media Isn't About "the Clicks" The first thing any sensible marketing team needs...
Liana Evans | Strategies |      
3 Winning Election-Themed Campaigns
Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events.
Tessa Wegert | Media Buying | Print version Why You Should Integrate Video Into Your Marketing Plan
Four ways video can be used to leverage your brand's online presence.
Adria Saracino | Video | Print version Video Advertisers in Canada Want Their GRPs
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
Kate Kaye | Ad Industry Metrics | Print version How Honda's Agency Taps Authentic Stories for Social
RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans.
Matt Kapko | Agency Spotlight | Print version Overcoming the Dysfunction of 'Moving the Needle'
Knowing where to focus time and energy can create efficiencies and streamline process for any organization.
Amy Manus | Data-Driven Marketing | Print version Is Data-Focused Media Buying Here to Stay?
An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying.
Tim Nichols | Analyzing Customer Data | Print version It Takes a Team
If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom.
Derek Harding | Email Marketing Optimization | Print version Report Sends Nike and Adidas to Head of Digital Marketing Class
Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric.
Mary Lisbeth D'Amico | Social Media | Print version Former WebMD CEO Gattinella to Head DoubleVerify
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
ClickZ News Staff | Display Advertising | Print version Facebook Takes Another Step to Compete in Search
Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search.
Miranda Miller | Social Integration | Print version | 
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